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Avenue Road's Vancouver showroom pairs industrial details with contemporary furniture
Avenue Road, a design retailer known for introducing European talent to the North American market, has opened a new 12,000-square-foot showroom in Vancouver's Gastown District. Located within a 100-year-old industrial building, the space was designed by Toronto-based Abraham Chan to blend industrial aesthetics with contemporary furnishings, creating a series of apartment-like rooms.
The showroom's design concept emphasizes a juxtaposition of raw and refined elements, reflecting Vancouver's cosmopolitan nature within a setting of natural beauty. The existing brickwork and mechanical systems were cleaned and walls painted white, providing a neutral backdrop. Rough wooden beams and columns were left exposed, contrasting with new industrial-style metalwork that references the building's history.
Chan and Avenue Road collaborated on the design, with Chan noting that the space aims to evoke the balance between raw and refined. The upper floor showcases furniture from renowned designers such as Bruno Moinard, Raf Simons for Kvadrat, Christophe Delcourt, and Van Rossum, alongside Canadian designers Unit Five and Jacques Guillon, and co-founders Yabu Pushelberg.
Key design updates on the top floor include the transformation of existing wooden columns into archways through the insertion of curved, black metallic structures lined with narrow lights. These archways frame decorated spaces, creating a structured yet open feel. Marbled tiles and pale wooden boards define different areas, while white walls are topped with black metal frames, reinforcing the industrial aesthetic. Long white net curtains add a touch of softness.
Custom pieces further enhance the space, such as a decorative blue wall by Moss & Lam, comprising 1,200 handmade glazed ceramic pieces, and a porcelain design by Nymphenburg featuring Pacific loons in flight. Chan highlights the intentional contrast of materials, like smooth grey oak flooring paired with sand-blasted marble, and industrial steel against softly lit walls.
The lower level, accessible via a staircase with a red metallic banister, is dedicated to showcasing Avenue Road's category specialists. This includes textiles from The Rug Company, outdoor furniture by Tribù, and kitchens by Obumex. It also features furniture designed by Jaime Hayón for Wittman and a collaboration between architectural lighting brand Apure and Porsche Design.
This Vancouver showroom follows a similar apartment-style model to Avenue Road's expanded New York showroom and aligns with a broader trend among brands and galleries like The Future Perfect, Carl Hansen & Sons, Early Work, and Pelle, which are adopting residential-like displays to engage buyers.
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