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We've Tested Over 90 Bath Towels, But These 7 Are Our Favorites
The Good Housekeeping Institute Textiles Lab conducted extensive evaluations on over 90 bath towel styles across six years, analyzing various factors such as absorbency, drying time, durability, washability, and fabric strength. Consumer testers nationwide also provided feedback on their at-home experiences with these towels. The goal was to identify the best bath towels that effectively dry the body, feel comfortable, and withstand repeated use and laundering, with an added consideration for quick-drying properties.
The Pottery Barn Hydrocotton Quick-Dry Towel was recognized as the 'Best Overall.' It is crafted from 100% organic Turkish cotton and certified by the Global Organic Textile Standard (GOTS). Lab tests showed perfect absorbency, high softness scores, and good durability after 20 wash cycles, though its drying speed was not the fastest among all tested towels. Consumer testers praised its plushness, comfort, and luxurious feel.
For 'Best Value,' the Amazon Basics Quick-Dry Bath Towels (2-Pack) were highlighted. Priced under $10 per towel, this lightweight and soft option impressed with its performance relative to its cost. While moderately absorbent and prone to some shrinkage, it maintained softness over time, making it a cost-effective choice. Testers found it felt more expensive than its actual price, though some who prefer heavier towels noted its lighter weight.
The Frontgate Resort Collection Bath Towel was named 'Best Plush.' Made from long-staple Turkish cotton, it offers a thick, luxurious feel and excellent absorbency. Despite a moderate drying speed and some shrinkage after laundering, it demonstrated strong durability and maintained its plushness. Consumer testers appreciated its softness, substantial feel, and elegant appearance.
The Everplush Diamond Jacquard Quick Dry Bath Towel received the 'Best Quick Dry' accolade. Its unique construction combines cotton fibers on the outside for softness with microfiber on the inside for enhanced performance, resulting in an excellent balance of absorbency, strength, and quick-drying capabilities. While it showed some surface wear after laundering, it excelled in both absorbency and drying time tests. Testers loved its lightweight, cloud-like feel and textured surface.
The Brooklinen Super-Plush Bath Towels (2-Pack) were recognized as the 'Best Heavyweight' option, featuring the highest fabric weight (820 GSM) among the selections. This towel is ideal for those who prefer a dense, soft towel, excelling in absorbency and softness without significant lint shedding. It experienced some shrinkage and was not quick-drying, but its substantial feel and lasting softness were highly praised by consumers.
The Riley Home Plush Towel Collection was chosen for 'Softest.' Utilizing zero-twist combed cotton, it offers exceptional softness, high absorbency, and good durability, maintaining its softness even after repeated washes. Despite minor shrinkage, it dried fairly quickly for a plush cotton towel. Testers uniformly gave it perfect scores for softness, describing it as buttery smooth and luxurious.
Finally, the Matouk Milagro Bath Towel was deemed 'Most Luxurious.' Made from long-staple, zero-twist cotton, this longer-than-average towel is soft, fluffy, and relatively lightweight. It performed well in absorbency and drying speed tests, retaining its pristine appearance after laundering despite some shrinkage. Testers enjoyed its gentle feel on skin and hair and its generous, luxurious size.
The article also discusses other towel types like waffle, organic, and linen towels, noting their specific characteristics and performance. A detailed explanation of the testing methodology is provided, including measurements for absorbency, drying speed, washability (shrinkage, lint shedding), fabric strength, and extensive consumer evaluations. Guidance is offered on choosing towels based on personal preference, whether prioritizing softness and absorbency or quick-drying and durability. It also compares Turkish and Egyptian cotton, favoring Turkish cotton for its faster drying properties and better performance in tests, and provides advice on preventing towel shedding through initial laundering.
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