
Does Costco Own Kirkland’s Home Decor Stores?
The article clarifies the common confusion surrounding three distinct entities: Kirkland Signature, Kirkland's, Inc., and Costco. It highlights that Kirkland Signature is Costco's private label brand, launched in 1992, named after Costco’s corporate headquarters in Kirkland, Washington. This brand is used across a wide variety of products sold exclusively at Costco, including clothing, food, sporting goods, beauty products, paper goods, supplements, and organic items like grass-fed beef and wild-caught salmon. The article emphasizes that Kirkland Signature products are intrinsic to the Costco retail experience and are not separate stores or entities.
In contrast, Kirkland's, Inc. is presented as an entirely separate U.S. retail chain specializing in home decor, furniture, textiles, accessories, and gifts. Founded in 1966 by Carl Kirkland in Jackson, Tennessee, Kirkland's, Inc. began as a franchised gift shop. Carl Kirkland and his cousin Robert Kirkland expanded the business by traveling abroad to source unique items, evolving it into a budget-friendly home accessories store built on the belief that "great style can come at a great price—always." The retail chain has grown significantly, boasting 434 stores across 37 states, alongside a robust e-commerce presence. As of fiscal year 2017, Kirkland's, Inc. reported $608 million in sales and employs 8,000 individuals, managing between 9,000 and 12,000 active products across its online and physical store channels.
The core distinction made is that despite the similarity in names, Kirkland's, Inc. operates independently and is not owned by or affiliated with Costco. The article aims to dispel the misconception that the two are connected due to the "Kirkland" name. It explains that the name's origin for Kirkland Signature is geographical (Costco's headquarters), while for Kirkland's, Inc., it refers to the founder's surname. This clarification helps consumers understand the separate business models and product offerings of these retail giants.
To further assist readers, the article suggests additional content related to shopping at Costco and home decor trends. These include lists of items to buy at Costco, things Costco employees might not disclose, and a reference to home decor offerings at Target, positioning Kirkland's, Inc. within the broader home decor market. The piece ultimately serves as an informative guide for consumers seeking to differentiate between these prominent retail names and their respective brands and stores.
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