Daniel Lalonde’s future vision for Design Holding

Daniel Lalonde, CEO of Design Holding, discusses the company's vision and strategic plans, emphasizing its mission to be a global leader in high-end design by focusing on innovation, accessibility, and sustainability. Lalonde, who joined Design Holding in 2021, brings extensive experience from luxury brands like Nespresso and Louis Vuitton. His strategy aims to build a solid business plan and achieve global leadership in high-end design through a portfolio of complementary brands, reaching both designers/architects and end consumers via a multi-channel approach. The core of Design Holding's strategy is to allow its brands, such as Flos, B&B Italia, and Louis Poulsen, to maintain their individual heritage and DNA while fostering collaboration to leverage natural synergies. This approach has proven successful in expanding their contract business across retail, hospitality, corporate, and residential sectors. The company is committed to promoting organic growth within its existing brands while also exploring opportunities to integrate new brands that align with its high-end positioning and values. Accessibility to customers is a key pillar of Design Holding's growth strategy. Lalonde aims to make the high-end design experience less intimidating and more accessible by investing in an omnichannel approach that bridges online and offline interactions. This includes opening directly operated stores (DOS) and mono-brand stores in key global destinations like Miami, New York, Washington, Boston, Shanghai, and Tokyo. These physical spaces provide curated environments that inspire both customers and the architecture & design (A&D) community. For example, a new retail hub is planned for Manhattan’s Madison Avenue, and a B&B Italia Design Studio in Miami will showcase multiple brands. Over the next five years, Design Holding plans to pursue a four-point strategy: enhancing brand desirability through innovative products, pursuing a direct-to-consumer journey with more store openings and e-commerce investments, expanding geographical reach into North America, Greater China, and the Middle East, and strengthening its leadership in the high-end contract business. Illustrious examples of their contract work include projects for Bulgari Hotels and Rolex Stores. Sustainability is deeply ingrained in Design Holding's ethos. Lalonde emphasizes that crafting beauty must be done sustainably, viewing durability as a true embodiment of sustainability. The company challenges its brands to design long-lasting pieces with minimal environmental footprints, focusing on a circular economy model. This involves transforming frameworks and systems across the entire value chain, from sourcing and production to consumer use and end-of-life recyclability. Examples include the B&B Italia ‘Bambole’ collection and Flos ‘Almendra’ by Patricia Urquiola, which utilize recycled materials and facilitate recyclability. Additionally, Louis Poulsen’s 'PH 5' take-back scheme demonstrates a commitment to upcycling and reusing existing materials. Looking ahead to Salone del Mobile 2023 and Milan Design Week, Design Holding plans to showcase numerous new designs, with a particular focus on Maxalto. Flos will present new decorative and architectural designs at Euroluce, while B&B Italia and Fendi Casa will display their latest collections at their respective showrooms in Milan. The company's participation highlights its ongoing commitment to innovation and engagement within the global design community. #DesignHolding #DanielLalonde #LuxuryDesign #SaloneDelMobile #MilanDesignWeek #BrandStrategy #Sustainability #RetailExpansion #InteriorDesign

LaDarius Calhoun, the principal designer and owner of LaDarius Calhoun Design Company, operates out of Los Angeles, CA, with a hybrid office in central Florida, serving clients nationwide. Calhoun’s entry into the interior design industry began with an internship at an L.A. design firm, where he eventually rose to the position of senior designer before establishing his own company. He furthered his education in design and architecture, distinguishing himself through an intuitive approach to design that he believes cannot be taught but must be discovered from within. Calhoun emphasizes that his journey has been about self-discovery as much as it has been about building a successful firm. Over the past two years, he has focused less on acquiring new projects and more on understanding his true self, which he credits for his current success and ability to overcome internal obstacles. He recounts how his passion for design, evident since childhood, led him to proactively seek opportunities by reaching out to local designers on Instagram, offering to shadow or intern, even if it meant administrative work. This proactive approach allowed him to immerse himself in the design atmosphere and learn rapidly. He describes designing a space as a form of storytelling, akin to writing, where textiles and furnishings act as words that form the narrative pages of a room. Calhoun seeks to blend materials and influences that are soulful and evocative to craft a compelling story within each design project. He values client input, listening attentively to their aspirations and filtering them through his unique vision and classic-contemporary aesthetic. Collaboration and mutual education are key components of his design process, as he believes everyone involved has something to share and teach. For Calhoun, design is not merely a job but a lifestyle, approached with sincerity and founded on the principle of "honest design." In a reflective moment, Calhoun offers advice on perseverance, acknowledging that contemplating giving up is a common experience, especially when faced with challenges. He suggests picturing life without the passion one considers abandoning, often revealing a more solitary and difficult existence. He advises against giving up on something truly loved, encouraging individuals to find new paths, seek knowledge, and not hesitate to ask for help. The core message is to keep trying, as breakthroughs can occur unexpectedly. Conversely, he advocates for letting go of endeavors that do not ignite passion, to avoid wasting time. When asked about local recommendations in Los Angeles, Calhoun playfully admits to becoming a homebody since the pandemic. However, he suggests starting a day with fresh fruit from a farmer’s market, followed by a hike at Runyon Canyon for its scenic views and photo opportunities. A champagne or sangria brunch would follow. Later, he’d include tourist activities like visiting Hollywood Boulevard and specific movie sets from films like 'Friday' and 'Menace II Society,' noting that visitors often enjoy seeing how different Hollywood is from its cinematic portrayal. He concludes by humorously stating that hosting visitors is exhausting and he’d likely hand over the itinerary to an L.A. friend familiar with all the local spots. #InteriorDesign #LaDariusCalhoun #DesignCompany #Entrepreneurship #CreativeProcess #LosAngeles #LifestyleDesign #Perseverance #ClientCollaboration

RH, a prominent home furnishings retailer, has launched RH Contemporary, a new business branch that significantly expands its product offerings through collaborations with a diverse array of global designers. This initiative marks RH's most substantial concept launch since RH Modern in 2015, reinforcing the company's ambitious growth trajectory. The new collection encompasses a wide range of items, from large furniture pieces such as sofas, beds, wardrobes, and outdoor furniture, to lighting, textiles, and decorative objects. The launch of RH Contemporary follows other significant developments for the company, including the unveiling of RH San Francisco, the acquisition of private planes and a yacht for charter, and plans for future locations in Manhattan, Oxfordshire, Paris, London, Milan, and an 'RH Ecosystem' in Aspen featuring the company's first spa. The development of RH Contemporary began prior to the pandemic, with RH leadership strategically using that period to focus on long-term growth initiatives rather than short-term revenue pursuit. A key aspect of RH Contemporary is its multi-tiered approach to elevating production standards and materials. This includes a partnership with Holland & Sherry, an established Savile Row tailor, to supply a comprehensive range of fine textiles for upholstery and curtains. Additionally, the collection features high-caliber Indian hand-loomed throws and pillow covers by textile artist Neeru Kumar, whose work has been acquired by the Victoria & Albert Museum. A significant portion of RH Contemporary's upholstered furniture, including modular leather seating and low linear sofas, is crafted in Italy. To achieve this, RH collaborated with expert Italian upholsterers, ALT in Romagna and Crivellari in Padova, whose founders are prominently credited on the RH website alongside the designers. Italian-sourced materials, such as travertine stone from outside Rome and Arabescato marble, are also widely used, although some fabrication occurs elsewhere. The emphasis on top-tier materials and production, including lacquered burl wood, hand-carved Spanish alabaster, and hand-applied plaster on lighting, is reflected in the collection's higher price points, with items like Jonathan Browning’s ‘Vouvray’ chandelier starting at over $35,000 and Joris Poggioli’s ‘Vitolo’ dining table starting at over $12,000. Gary Friedman, RH chairman & chief executive officer, notes that RH Contemporary items are priced approximately 30 to 35 percent higher than the current RH offerings. While large-scale furniture forms the core of the collection, smaller shoppable items are also included, such as vases and decorative dishes by Brooklyn-based ceramicist Dina Nur Satti, which incorporate her Sudanese and Somali heritage. Friedman expresses strong belief in RH Contemporary's potential impact, stating that it will likely have a greater influence on the company than RH Modern, not only from a design perspective but also in terms of quality. He anticipates that this new venture will redefine consumer perceptions of RH and expand its market aperture significantly. #RHContemporary #DesignerCollaborations #LuxuryFurniture #InteriorDesign #HighEndMaterials #ItalianCraftsmanship #GlobalDesigners #HomeFurnishings

Design Holding, a company born in 2018 from a joint venture between two private equity firms, is rapidly expanding its portfolio of luxury design brands with the ambitious goal of becoming the LVMH of the home sector. Led by CEO Daniel Lalonde, a veteran in the European luxury market, Design Holding aims to create a global group of highly desirable brands while maintaining the individual identities of each acquisition. The company started by merging B&B Italia, Flos, and Louis Poulsen under one corporate umbrella, and has since acquired seven more brands, bringing its total to ten. Key brands in its current portfolio include Flos, B&B Italia, Louis Poulsen, Fendi Casa, Maxalto, and Lumens. Lalonde emphasizes that while the corporate entity, Design Holding, may not be widely known to end consumers, the individual brands within the group are crucial for recognition and desirability. The strategic vision involves an aggressive business approach focused on several key areas. One primary objective is to enhance direct-to-consumer (DTC) sales channels, allowing the brands to establish closer relationships with their customers and exert greater control over their market presence. Another significant focus is geographical expansion, particularly into the Chinese market, which represents a vast opportunity for luxury goods, and further strengthening its presence within the United States. To support its growth and market penetration, Design Holding is also investing in a bigger brick-and-mortar fleet. This includes piloting innovative retail stores that showcase multiple brands from its portfolio under a single roof, providing a comprehensive luxury design experience to consumers. Lalonde anticipates a significant transformation in the high-end design segment and believes Design Holding, as a market leader, has a responsibility to drive this change. This involves becoming more consumer-centric, adapting to global market trends, and adopting modern communication strategies. Lalonde also addressed the existing pricing models within the design industry, particularly the common practice of trade discounts. He expressed a desire to move towards a more transparent, one-price-fits-all model, drawing parallels to luxury fashion brands like Louis Vuitton and Hermès, which maintain strict pricing policies without discounts. While acknowledging that achieving such a model in the home design sector presents challenges, the long-term ambition is to establish a more equitable and transparent pricing structure. Crucially, Lalonde clarified that the strategy of Design Holding does not involve altering the core identity or heritage of the acquired brands. Instead, the entire premise is to preserve and leverage the existing legacies and histories of these brands, recognizing that true luxury status is built over time and cannot be artificially created. The emphasis is on building upon the authentic stories and established reputations of each brand to foster their continued growth and desirability in the global market. This approach underscores the belief that the longevity and authenticity of a brand's heritage are indispensable components of its luxury appeal. #DesignHolding #LuxuryHomeBrands #HomeDesignIndustry #GlobalExpansion #AcquisitionStrategy #DirectToConsumer #RetailExpansion #BrandHeritage

Helen Parker, creative director at DeVol, undertook a kitchen renovation in her Victorian home in Leicestershire, England, drawing inspiration from a still life painting of a fish by American artist Wendy Prather Burwell. Her primary goal was to transform her kitchen from a space with cheap chipboard cabinets and worn appliances into a functional and aesthetically pleasing area. The existing room possessed inherent beauty with arched sash windows, good proportions, and views of a walled garden, providing a strong foundation for the renovation. The teal edge of a plate in the inspirational painting directly influenced the choice of backsplash. Parker selected DeVol’s Vintage Teal Lace Market tiles, utilizing all six available styles. These tiles, which vary in shape (square, rectangular) and pattern (intricate relief, smooth), contribute to a busy, textural, and uneven appearance, making them distinctive. To complement this, she painted the walls and ceiling in a soft, mellow, peachy pink, inspired by the backdrop of the painting. This deliberate combination of unexpected colors creates a less curated and more authentic feel. A significant investment was made in the flooring to establish an authentic and visually harmonized foundation. Parker chose a checkered marble pattern from Floors of Stone, which presented a grand yet slightly aged aesthetic. This choice was crucial for aligning with her specific color palette, with tiny pink flecks within the natural stone seamlessly integrating with the Farrow & Ball Setting Plaster hue on the walls. To achieve DeVol’s signature old-new aesthetic, Parker emphasizes sourcing vintage or unusual pieces instead of relying on mass-produced items. She incorporated furniture typically found in living rooms, such as a faded squishy chesterfield couch in powdery blue, into her kitchen. This approach aims to create a comfortable and inviting atmosphere, encouraging guests to linger. Due to the tight galley layout of her kitchen, a central island was not feasible, making the sofa a practical and charming addition. The ceiling was also accessorized to enhance the room's character. Parker utilized DeVol’s brass hanging rail, a popular accessory, by mounting it on a once unsightly beam rather than over the backsplash. This created a visual feature upon entering the room, displaying a collection of copper pans. While acknowledging the potential for a country kitchen aesthetic, she maintains discipline in not overcrowding the rail. Parker blended different cabinet styles and eras to achieve a layered look. She integrated a black sink cabinet from DeVol’s Classic English range, appreciating its proportions. Opposite this, she placed pink lower cabinets. A notable piece is a Georgian-style bedroom wardrobe, discovered at an antiques fair, which she repurposed by painting it, adding bun feet, and topping it with a curvy marble work surface. Adjacent to the sofa, a freestanding cupboard serves as a display case for her diverse dishware collection. Inspiration from travel played a role in the design, with elements reflecting Parker’s trips to Italy. Thonet café chairs and a vintage rise-and-fall ceramic light over the breakfast table evoke the ambiance of Venetian _bacari_ (cafés or bars). Additionally, fancy lace café curtains, decorative colorful ceramics, and a general Mediterranean feel recall her visit to Sicily. These elements contribute to a simple, classic, plain, and sparse aesthetic, reminiscent of how these establishments are integrated into daily life. This careful curation of elements, from color and texture to furniture and accessories, allowed Parker to create a unique and personal kitchen space that embodies DeVol's distinctive style. #KitchenRenovation #InteriorDesign #DeVolKitchens #VintageStyle #OldNewAesthetic #HomeDecor #DesignInspiration #CustomKitchens

Henry Holland, a prominent figure initially known for his contributions to the fashion industry, has successfully transitioned into a ceramics artist, establishing Henry Holland Studio. This article delves into his creative journey and the diverse influences that have shaped his distinctive style, characterized by boldness and playfulness, which he views as a direct reflection of his personality. Holland emphasizes the role of clothing and home decor as forms of self-expression. His artistic inclination was evident from a young age, with teachers recognizing his creativity and early entrepreneurial endeavors like starting a Christmas card business. His mother served as a significant source of inspiration, fostering his creativity and exhibiting a strong sense of style. The profound impact of her loss over a year ago compelled him to actively seek joy in his work, as he believes sadness hinders his creative output. Presently, his inspiration primarily stems from his friends, family, and husband, as he is drawn to human stories and enjoys weaving narratives into his characterful ceramic and homeware designs. Moving to London from Northern England marked a pivotal moment in Holland's development, where he recognized the importance of taste and personal style amidst the city's diverse cultural landscape. His career path has been serendipitous; he initially pursued journalism but found himself drawn to fashion through a hobby that quickly evolved into a brand. Similarly, his foray into ceramics during the pandemic began with lessons and organically grew into his current studio. He highlights the unexpected synergies between the fashion and homeware industries, noting that his fashion background provided invaluable business training, and he now appreciates the more relaxed pace of the homeware sector. Travel has also played a crucial role in shaping his creative vision. Childhood experiences in the French countryside, accompanying his parents to antique markets, exposed him to various design periods, from art deco to mid-century modern. This early exposure instilled a deep appreciation for diverse aesthetics. He is an avid collector of Richard Bernstein's *Interview* magazine covers from the 1970s and 80s, valuing them as miniature pieces of pop culture history that illustrate the nascent intersection of fashion, culture, and celebrity. His most cherished item is a Debbie Harry cover signed by Andy Warhol and Truman Capote. While not an extensive reader, Holland finds value in self-help and spiritual guides, citing Eckhart Tolle's *The Power of Now* as particularly impactful. He also utilizes Blinkist to access condensed book summaries, a testament to his admitted impatience. Film, specifically costume and set design, provides another rich source of inspiration. He admires Baz Luhrmann's visually striking films, particularly *Romeo & Juliet*, and often references 1990s teen movies like *Clueless*, *Hackers*, and *Empire Records* in his fashion work. His musical tastes lean towards 90s pop, influenced by his first job at *Smash Hits* magazine, and he enjoys sharing these playlists with his studio team. Despite not being a keen cook, he hopes a forthcoming kitchen renovation will spark culinary creativity, though he prefers dining out. His favorite restaurant is Brat in London, known for its exceptional food and cocktails and its chef, Tomos Parry, whom he considers a friend. Holland expresses admiration for numerous contemporary creatives. He acknowledges the challenges faced by professional creatives and values the heart and soul they invest in their projects. He is particularly impressed by Es Devlin's set design and fellow ceramicists like John Booth, whose vibrant use of color he appreciates, and Alma Berrow for her humor. He also follows Christabel MacGreevy's transition into ceramics and is a significant admirer of Dirk Vander Kooij's work, especially his innovative use of recycled plastic materials, exemplified by a Melting Pot dining table that represents their first significant home investment. #HenryHollandStudio #InteriorDesign #CeramicsArt #CreativeInspiration #FashionToHomeware #PopCultureInfluence #TravelInfluence #DesignPhilosophy

This article features an interview with Grania Murray, an interior designer with over 25 years of experience, originally from Ireland and now based in Los Angeles. Murray emphasizes that clarity is the most crucial factor behind her success. She specializes in guiding clients through complex design decisions with a sense of calm and clear direction, helping them navigate the often overwhelming process of building or renovating spaces. Her professional approach focuses on simplifying complicated choices, allowing clients to move forward with confidence in their projects. Murray's dedication to providing clarity in design became deeply personal after the devastating LA wildfires, which led to her daughter and daughter-in-law losing their home. Witnessing their struggle with loss, bureaucratic hurdles, and a multitude of decisions highlighted the critical need for guidance during such challenging times. This experience inspired her to create "The Design Align," a service that offers high-level, strategic support to clients before they commit to potentially costly decisions. This initiative focuses on helping clients understand the broader picture and establish a clear foundation for their projects, demonstrating her commitment to making design accessible and less daunting. While she continues to run a full-service interior design studio, The Design Align represents a significant and proud expansion of her work, driven by a desire to share her extensive knowledge and experience. Murray credits Jane McDonnell, Co-Founder and Publisher of The Gloss Magazine and Co-Founder of DESIGN WEEK DUBLIN, for playing a pivotal role in her career. McDonnell saw Murray's home design in Ireland, suggested she pursue interior design professionally, and subsequently featured her work in an article. This feature led to Murray acquiring her first clients, effectively launching her career in the field. Murray reflects on her childhood passion for rearranging furniture, highlighting an innate inclination towards understanding how spaces feel. She views design as a means of making sense of the world, emphasizing the blend of form and function to create spaces that evoke a sense of "home at last." Her design philosophy involves mixing old and new elements, incorporating art, vintage finds, handmade pieces, and clients' existing treasures to achieve unique and personal interiors. What truly distinguishes Murray's work is not just the aesthetic but the comprehensive client experience she provides. Her approach is described as strategic, empathetic, and deeply attuned to fostering comfort and stability within a space. She prioritizes listening to her clients and making choices that align with her values, particularly concerning sustainability. She acknowledges facing challenges like dry spells, unsuccessful detours, and the difficulties of relocating to Los Angeles and starting over. However, her resilience and quiet determination have been constant driving forces. Murray advises that one does not need all the answers but rather needs to focus on what matters most and act accordingly. She believes that great design stems from clarity—understanding a space's purpose, aligning it with practical considerations like budget, timing, and emotional connection, and allowing beauty to emerge naturally. She also shares a favorite quote by Paulo Coelho: "When you want something, all the Universe conspires in helping you achieve it," reflecting her belief in universal support for one's aspirations. Murray concludes the interview by sharing recommendations for visitors to Los Angeles, drawing from her diverse experiences living across the city. Her suggestions include day trips to Lake Arrowhead for its lake and brewery, and Santa Ynez for wine tasting, with Buttonwood being a favorite spot. She also recommends scenic drives along the Pacific Coast Highway to experience classic LA coastal vibes. For morning or afternoon activities, she suggests visiting The Huntington Gardens and The Norton Simon Gallery in Pasadena, and taking a clay class at Green & Bisque in Pasadena. For dining, she highlights Star Leaf (Asian Fusion) and Redbird (Downtown LA), and mentions Los Felix as an all-time favorite. For drinks, The Pasadena Hotel is recommended, and for entertainment, she enthusiastically suggests Blah Blah Karaoke and any show at The Pantages. #InteriorDesign #GraniaMurray #DesignPhilosophy #ClientClarity #TheDesignAlign #CareerJourney #LosAngelesDesigner #Resilience

Holly Hunt, a significant figure in the interior design industry, has been inducted into the 2024 Interior Design Hall of Fame. Born in 1942 in San Angelo, Texas, Hunt initially pursued a career in fashion after majoring in English at Texas Tech. Her early professional experience included an executive training program at Foley’s, a Houston department store, and a role as an assistant buyer in millinery, followed by designing for a costume jewelry company in New York City in 1969. Hunt’s pivotal entry into the design world occurred in 1983 when she acquired R.J. Randolph, a struggling showroom at Chicago’s Merchandise Mart. She rebranded it under her own name, HOLLY HUNT, and embarked on a mission to redefine the showroom experience. Her approach was revolutionary for its time, focusing on elevating customer service, improving product display, and introducing transparency in pricing—a practice that faced initial industry resistance. Hunt curated showrooms that resembled actual living spaces, integrating architectural details, artwork, and a diverse mix of products and styles. She championed established designers like Vladimir Kagan and Rose Tarlow, while also discovering and promoting emerging talents such as glass artist Alison Berger and furniture maker Christian Astuguevieille. The company’s sophisticated branding and marketing materials were developed with the avant-garde graphics studio Thirst, all united by a commitment to superior quality. A key collaboration in the early 1990s was with French furniture designer Christian Liaigre, whose sleek, monochromatic aesthetic resonated with Hunt’s own. Hunt’s company became instrumental in manufacturing and distributing Liaigre’s designs in the U.S., influencing American interior design with rich dark woods and creamy textiles. This partnership gained significant recognition when André Balazs's Mercer Hotel in Manhattan opened with Liaigre-designed interiors in 1997. Hunt’s strategic vision extended to expanding her showrooms, notably opening one in the nascent Miami Design District in 1998. Designed by architect Alison Spear, this showroom deviated from conventional layouts, offering a luxury boutique experience accessible to all. Another Manhattan showroom, intended to open in October 2001, was successfully launched just two months after the 9/11 events, demonstrating Hunt’s resilience and foresight. She navigated the 2008 recession by restructuring her company, which led to the creation of Holly Hunt Modern, a collection that surpassed the profitability of her previous collaborations. In 2014, Knoll acquired HOLLY HUNT for $110 million. Hunt remained CEO for two years, overseeing expansions in Dallas and Los Angeles, and continued as a consultant until 2019. During this period, she undertook design projects such as a penthouse at the Surf Club in Miami Beach. Currently, Hunt leads House of Hunt, a Chicago-based interior architecture and furniture studio, engaging in projects ranging from product design, like the Dune sofa for HOLLY HUNT, to comprehensive home renovations. Her career trajectory is marked by continuous evolution and an adaptability to challenges, consistently eschewing rigid business plans in favor of dynamic engagement. #HollyHunt #InteriorDesign #HallOfFame #FurnitureDesign #ShowroomInnovation #DesignEntrepreneur #LuxuryDesign #ChristianLiaigre #DesignIndustry

The article emphasizes the transformative power of design in real estate, asserting that innovative design can significantly impact business growth, create value, and help organizations achieve their strategic objectives. It highlights JLL's approach to design, focusing on creating human-centric experiences that are both functional and inspiring. This comprehensive design philosophy aims to meet diverse client needs, ranging from corporate workplaces to retail environments. JLL's design services are structured around three core principles: actionable insights, future-focused design, and comprehensive solutions. Actionable insights involve leveraging data-driven business intelligence to formulate a design strategy centered on the needs of people. This approach ensures that design decisions are informed by concrete data, leading to spaces that are not only aesthetically pleasing but also highly effective and aligned with organizational goals. By understanding user behavior and preferences, JLL aims to create environments that enhance productivity, well-being, and overall satisfaction. Future-focused design is another critical aspect, focusing on creating spaces that are adaptable and sustainable over time. This involves anticipating future trends and technological advancements, ensuring that the designed spaces can evolve and remain relevant in a rapidly changing world. The emphasis is on blending innovation with foresight, thereby creating enduring value for clients. This proactive approach helps clients avoid premature obsolescence and ensures their real estate assets continue to serve their needs effectively for years to come. Comprehensive solutions involve crafting tailored workplace and retail experiences through meticulous analysis of client needs. JLL's team designs environments that inspire users and drive business success at any scale, whether it's a new office layout, a retail store revamp, or a large-scale development project. The article showcases several client stories that exemplify JLL's design capabilities. For instance, JLL assisted Bob’s Discount Furniture in reimagining their in-store experience to facilitate nationwide expansion, demonstrating how design can directly support business growth and market reach. Similarly, ALDI's "Modern Market" project redefined the new-generation shopping experience by introducing innovative in-store journeys and facilitating widespread store rollouts, highlighting design's role in enhancing customer engagement and brand perception. Furthermore, the article points to JLL's own East Bay office as a testament to thoughtful design, integrating sustainability, functionality, and local community aesthetics. This internal project underscores JLL's commitment to practicing what it preaches, creating an office space that reflects contemporary design principles and supports employee well-being. Another client story details how AVI-SPL, a global collaboration technology provider, partnered with JLL to create a tech-driven office space aimed at boosting team collaboration, illustrating the integration of technology and design to foster a productive work environment. JLL also shares its outlook on top trends influencing the design of places and spaces for 2025 and beyond, indicating a forward-thinking approach to design that considers emerging societal and technological shifts. The article concludes by inviting potential clients to contact JLL's design experts, such as Stephen Jay, Global Design Advisory Retail and Branding Lead, to explore how their services can transform real estate challenges into strategic advantages, optimize portfolios, and enhance value and performance. #DesignSolutions #RealEstateDesign #WorkplaceStrategy #RetailExperience #FutureOfSpaces #ClientStories #ProjectManagement #SustainableDesign #Innovation

Krysti Lyn, a whole home designer, discusses her career journey, design philosophy, and personal experiences. She reveals that her career in design began at the young age of seven, identifying it as an innate gift for "seeing in scale." This ability allows her to visualize how objects fit within a room beyond their aesthetic contribution, a skill she considers a designer's superpower. Despite not actively choosing this path, she expresses gratitude for the opportunity to fulfill her purpose daily, serving clients who benefit from her unique perspective. Lyn specializes in a transitional design aesthetic, which involves blending and merging various design styles and periods. She emphasizes her versatility and ability to select appropriate materials for her clients, attributing her success to this client-centric approach. Her professional journey, however, has not been without challenges. She openly shares that her personal and work life was significantly impacted by domestic violence. This experience, while difficult, ultimately strengthened her resolve, teaching her the importance of self-advocacy and re-focusing on her future. She highlights that this period of adversity made her more determined and taught her to establish boundaries, including learning to say "no." Her professional goals include maintaining her status as an authority on design options, continuously integrating new products, tools, and styles into her practice. She prides herself on creating timeless designs for her clients, understanding that her work involves a significant degree of responsibility and trust. These two elements, she notes, are fundamental to her profession. She considers the ability to build and maintain trust with clients as paramount to her success. When asked about her recommendations for a friend visiting Los Angeles, Lyn outlines a personalized itinerary. This includes a casual meal at In-N-Out Burger, followed by a three-day staycation at her home in Palm Desert, complete with a hot tub, private massages, charcuterie, and Malbec red wine. The trip would also feature a short visit to Las Vegas for a show and a stay at a luxury hotel, interspersed with visits to quaint local spots for improv or murder mystery dinners. A morning drive to Malibu for breakfast to enjoy the scenic views is also on the list. For those interested in Hollywood, she mentions a visit to a famous celebrity cemetery. Significantly, she emphasizes introducing her friend, Kathy, to as many clients as possible, revealing Kathy's integral role as a faithful assistant, confidante, and source of support throughout her career. This acknowledgment underscores the importance of personal relationships in her professional life. Lyn also touches upon the role of mentorship in her career, stating that she did not have a traditional mentor. Instead, she navigated her early career through prayer and faith. She acknowledges one instructor from Harrington design college who authored a notable Modern Furniture Resource Book, and expresses that being recognized by Harpo Studios for her participation in "The Ugliest Room Contest" was a pivotal moment, making her feel understood and appreciated early in her career. This recognition served as a validation of her unique talent and approach to design. #InteriorDesign #HomeDecor #TransitionalDesign #DesignPhilosophy #Entrepreneurship #PersonalJourney #CreativeProfession #ClientRelationships #LosAngeles

Eddie Mickenberg, an interior design business owner, shares her journey and insights into the industry. With a degree in interior design obtained 15 years ago, Mickenberg initially had no intention of owning her own business, expecting to work for established firms throughout her career. However, after years of working for luxury residential remodel and design firms, she developed a deep passion for the creative industry. Her experience working for others provided valuable business insights, allowing her to discern what she wanted and didn't want for her own professional life. The path was challenging, filled with obstacles that could have deterred her, yet her commitment to interior design remained steadfast. The decision to branch out independently in 2020 was a significant and daunting step, as it meant financial reliance solely on herself, a shift from the safety net of working for a firm. Mickenberg observed a considerable difference in responsibility between being an interior designer and owning an interior design business. Her motivation stemmed from a desire to take full credit for her designs, which necessitated establishing her own firm. This move, initiated during the reflective period of 2020, involved taking a significant risk that ultimately proved to be one of her best decisions. Mickenberg's interior design business focuses on creating environments that tell a story and evoke a feeling, alongside addressing functional aspects. She notes that some designers prioritize functionality over visual aesthetics, a different approach from her own. Her journey has been exciting yet challenging, and she embraces the discomfort of aiming for higher marks and taking calculated risks. Having faced numerous rejections and closed doors, she developed resilience, adopting a mindset of perseverance. A key philosophy is that excessive planning can prevent action, leading her to trust herself and allow things to unfold organically, consistently building her business as she progresses. Effective communication, boundary-setting for self-protection, and empathy are also highlighted as crucial components of her professional approach. When asked about recommendations for a visitor to Los Angeles, Mickenberg suggests diverse options depending on the friend's preferences. For dining, she recommends Bacari in Silverlake or The Proper Hotel Rooftop restaurant in Santa Monica for their good food and atmosphere. For friends interested in the entertainment industry, she proposes visits to WB Studios or live tapings of shows like The Voice or The Price Is Right. For family with children, Santa Monica and The Grove are recommended during the weekdays to avoid traffic and crowds. She emphasizes her adaptability and her extensive list of curated places in Los Angeles, allowing her to tailor recommendations based on individual preferences and the desired vibe. She advises visiting during the week to optimize the experience and avoid weekend congestion. Mickenberg attributes her success and perseverance to her friends and family, who have supported her since her move from San Diego to pursue her dreams. She also credits the business owners she worked for over the years as mentors, who provided diverse business styles, character lessons, and examples of grit. These experiences, both positive and negative, served as a learning ground, enabling her to develop a business structure and style that aligns with her values. She views countless mistakes and wins as integral to her growth, emphasizing that her faith in herself was the ultimate driver in continuing to pursue her passion despite challenges. Photographer Andrew Bui is credited for the images in the article. Her website is www.eddiemickenberg.com and her Instagram handle is emickenberg. #InteriorDesign #BusinessOwner #EntrepreneurshipJourney #CreativeIndustry #LuxuryResidentialDesign #LosAngeles #CareerDevelopment #SmallBusiness

Chris Goddard, founder of his Fayetteville, Arkansas–based design firm, initiated his career during college in the 1980s, driven by a passion for visual merchandising that evolved into interior design. Despite studying business, he found himself doing small design jobs for free, learning painting and wallpapering to understand the process thoroughly. His accidental foray into design became serious when a wealthy client gave him a blank check to redo her house, prompting him to learn about resources, pricing, and the design industry without formal training. He frequented design centers in Tulsa and Dallas, impressing showrooms with his assertiveness and ultimately opening his own 18,000-square-foot store, Beauregard, in 1992, which housed a design studio, workrooms, and a florist. Goddard's early projects were notable, with his first-ever design job published in Architectural Digest when he was just 21. This unexpected recognition led to numerous projects for the same family, including corporate headquarters, boats, and planes. His firm now handles 20 to 60 projects annually, comprising 40% commercial and 60% residential work. He emphasizes the importance of continuous learning, detailing how he educated both himself and his clients on the value of quality materials and bespoke design elements in a region initially lacking high-end design exposure. He also works with institutions like Crystal Bridges Museum of American Art, designing installations that merge art with livable spaces. His career, however, has not been without significant challenges, including a memorable incident where a client's yacht sank due to incorrect screw lengths used during window treatment installation. This experience, though initially terrifying, taught him the critical importance of meticulous measurement and attention to detail. Goddard maintains a philosophy against having a singular “look” as a designer, instead striving to create spaces that perfectly reflect the client's personality, as if a designer was never involved. This commitment extends to never reusing the same fabric or furniture piece twice, meticulously archiving samples from each project to ensure uniqueness. The evolution of the design industry, particularly the rise of the internet and knockoff markets, led Goddard to close his retail store after 15 years, shifting his focus entirely to his design firm. He continues to value the in-person experience of shopping and encourages clients to find unique treasures during travels, rather than relying solely on online purchases. Despite his traditional approach to sourcing, his team incorporates modern tools like 3D renderings to meet contemporary client expectations. He acknowledges the difficulty of social media visibility given the NDAs he signs for high-profile clients, often only sharing tight shots of details. Recognitions in his career include ASID and Interior Design Society awards in 2019, and being named among the top 100 firms globally by the Andrew Martin Interior Design Review. Goddard navigates the challenges of client expectations, pricing transparency, and working abroad, where he has faced issues with customs. He attributes his global growth to word-of-mouth referrals rather than advertising, highlighting the personal nature of service-based businesses. His current endeavors include developing his own fabric, furniture, and bedding lines, marking a new phase in his extensive design career, which he hopes will allow him to expand beyond constant travel and hands-on project management. He also discusses the cyclical nature of design trends, noting a return to '70s and '80s aesthetics with a modern twist, and the importance of allowing creative individuals downtime to recharge. When hiring, he seeks talent that complements his strengths, emphasizing the need for adaptability and technological proficiency in an evolving industry. Goddard values his ability to now decline projects that don't excite him, recognizing that passion is crucial for successful outcomes. His firm's resilience during economic downturns is partly attributed to its recession-proof location and a strategic balance between residential and commercial projects. #InteriorDesign #ChrisGoddard #DesignCareer #LuxuryDesign #BespokeDesign #ClientRelationships #DesignBusiness #ArkansasDesign

In an era characterized by gentrification and standardized urban development, the work of businesswoman and real estate developer Dana Hollister offers a refreshing perspective through her distinctive design contributions to Los Angeles. Hollister's career began with the significant renovation of the Paramour estate, a former convent spanning 4.5 acres in Silver Lake. Her approach to this project involved not just remodeling but also meticulously preserving the property's historical essence while infusing it with her unique aesthetic. The estate was transformed with vibrant colors, luxurious fabrics, and antique furnishings, re-establishing it as a prominent landmark in Los Angeles. This early success highlighted her ability to honor a property's past while innovating its future, making it a staple of the city once again. Before her ventures in large-scale estate purchases, Hollister explored her passion for interior design through her shop, Odalisque, on Beverly Blvd. This space served as a crucible for her design philosophy, encouraging her to further her career in interior design. Over two decades, Hollister has applied her creative vision to various bars, restaurants, and retail spaces across Los Angeles, each becoming a notable location for its unique ambiance and style. Her latest and arguably most fitting project is her involvement in the debut of the Grand Belle Suites at the Petit Ermitage hotel. Located in West Hollywood, the Grand Belle Suites offer a novel and extravagant hospitality experience. Hollister was given complete creative autonomy to design these four suites, each named after its dominant color palette: Rouge, Bleue, Verte, and Terrace. These suites are distinct in their themes and patterned details, reflecting Hollister's signature ability to establish a room's atmosphere. They are characterized by rich colors, opulent furniture, and walls adorned with curated artwork, creating a regal and immersive environment. This project marks her return to significant design endeavors after a brief hiatus from such large-scale undertakings. Hollister shares her perspective on hospitality, defining it as an intentional and tasteful invitation to experience the creator's imagination. She is drawn to forgotten architectural pieces with historical integrity, seeking out properties that possess a 'cinematic' quality and 'voices' that speak to her vision. The inspiration for the Grand Belle Suites stemmed from the hotel's owner, Stefan Ashkenazy, with whom she developed a friendship during a challenging period in her life. Ashkenazy's travel stories and artistic sensibility rekindled her creativity, leading her to weave his narratives into the interiors of each suite. Reflecting on the challenges of executing large-scale development projects like the Paramour Estate, Hollister emphasizes the importance of tenacity in progress and a degree of naivete regarding the outcome. She recounts how the ethos of her first store, Odalisque, a 'fever dream of ecclesiastical excess, baronial decay, and bohemian deshabille,' continues to inform her life and business. For her, the ultimate expression of life is to live it according to one's desires. Looking ahead, Hollister expresses excitement about the endless possibilities of creating beauty, indicating a continued commitment to her craft and artistic pursuits. #DanaHollister #InteriorDesign #LosAngeles #HospitalityDesign #ParamourEstate #PetitErmitage #GrandBelleSuites #ArchitecturalRenovation #DesignPhilosophy

Maya Newlin, the driving force behind KAMO Studio, shares her entrepreneurial journey, detailing the motivations and experiences that led her to establish her own interior design business. From a young age, Newlin harbored aspirations of entrepreneurship, often sketching floor plans and envisioning room transformations. Her passion for design was nurtured through a childhood fascination with a Victorian dollhouse, which served as an early outlet for her creativity in curating and storytelling within spaces. Prior to founding KAMO Studio, Newlin pursued a career as a national competitive figure skater, a background that instilled in her ambition and a strong-willed approach. Her professional path included a significant role as an Imagineer for Walt Disney Imagineering. While initially perceived as a dream job, the large-scale, impersonal nature of designing for global audiences at Disney led her to realize a longing for more intimate, one-on-one creative problem-solving. This experience, though valuable for fostering creativity, reinforced her desire to work independently, leading her to pursue a Master's degree in Interior Architecture, complemented by business courses, to equip her for launching her own venture. KAMO Studio, co-founded with business partner Jasmine, specializes in residential and boutique hospitality projects. The studio's philosophy centers on creating personalized spaces that genuinely reflect their clients' personalities and life stories. They emphasize incorporating unique elements like vintage finds and generational heirlooms into contemporary designs, aiming to celebrate everyday moments and evoke specific emotions within a space. The focus is on achieving an effortless aesthetic that also boasts hidden functionality, a skill KAMO Studio has refined and prides itself on. Newlin highlights the matchmaking aspect of design, where understanding and translating a client's often unarticulated desires into a tangible design is paramount. The studio guides clients beyond transient trends, encouraging them to trust their instincts and create spaces that resonate deeply with their individual needs. Newlin also provides a detailed, week-long itinerary for experiencing Los Angeles, offering a glimpse into her personal preferences and local favorites. The itinerary covers a range of activities, from active pursuits like rollerblading from Venice to Malibu and hiking in the Vicente Bluffs Reserve, to cultural experiences such as visiting art exhibitions at Hauser & Wirth. Dining recommendations span various cuisines and atmospheres, including Gjusta for baked goods, Ospi Venice for handmade pasta, Blueys Santa Monica for brunch, Le Great Outdoor for farm-to-table fare, Manuela or Bavel in the Arts District, and Broad Street Oyster Company for seafood. The itinerary also includes shopping excursions at Abbot Kinney and ROW DTLA, a nightcap at the DTLA Proper hotel, exploring Culver City's Citizen Public Market, and a day in Malibu with a visit to Cielo Farms for wine tasting. Sundays are reserved for the Brentwood farmers market and Jon & Vinny's for Italian food, showcasing a balance of local exploration, culinary delights, and relaxation. Finally, Newlin dedicates a "shoutout" to her mother, Kathy, acknowledging her as a primary source of inspiration and support. Her mother's pioneering career as one of the first female scientists in STEM, despite facing challenges, serves as a powerful role model for Newlin as a female entrepreneur. This recognition underscores the personal influences that have shaped Newlin's drive and resilience in building her business. #InteriorDesign #SmallBusinessOwner #Entrepreneurship #KAMOStudio #WaltDisneyImagineering #LosAngelesTravel #DesignPhilosophy #FemaleEntrepreneur #BusinessJourney

i29, an Amsterdam-based design office, focuses on interior and architecture projects, aiming to create spaces with strong, clear identities. Founded by Jaspar Jansen and Jeroen Dellensen, i29 works with a dedicated team of interior designers and architects on a diverse range of international projects. Their portfolio includes award-winning residential, hospitality, office, retail, and exhibition designs, with notable clients such as Booking.com, Bijenkorf Amsterdam, Amerborgh, Samsonite Europe, FRAME Magazine, and the National Ceramics Museum. The firm believes that the environment significantly influences human interaction, socialization, and daily life. Their approach involves distilling each assignment to its essence, striving to produce work that contributes to a better future. They see opportunities in both the renovation of monumental heritage, by integrating historical qualities into contemporary design, and in new construction, by focusing on future-proof solutions. This dual perspective informs their objective to create understandable, comfortable, and functional buildings that enrich daily life. i29 maintains a consistent interior design style by prioritizing clear communication with clients. They emphasize careful listening to initial requests and ideas to gather comprehensive information, which often leads to innovative and unexpected solutions. The firm asserts that every project requires unique solutions, rejecting standardized approaches in favor of personalized and specific designs. They aim to deliver progressive work characterized by its simplicity, creating clear, effective, and surprising physical experiences in an increasingly digital world. The diversity of their portfolio enables them to think creatively and inclusively for various clients and users. While their solutions are not standard, their working methods are standardized to ensure quality, efficiency, and creativity. The studio emphasizes continuous adaptation and close collaboration with clients and partners. Regarding influences, i29 acknowledges many admirable designers but strives to remain authentic to their own vision, avoiding excessive imitation. They are inspired by their everyday environment, including nature, literature, exhibitions, and films, drawing from the rich cultural resources of Amsterdam. Social media serves as a practical tool for marketing and sharing their projects, offering insights into their design philosophy, building processes, and inspirational concepts, while they consciously avoid being overly influenced by online trends. On sustainable design, i29 adopts a pragmatic approach, encouraging clients to opt for sustainable solutions whenever possible. Their goal is to maximize the impact of sustainable design, motivating broader adoption of eco-friendly materials, energy systems, and new developments for a better future. They have developed a system to categorize products and materials, raising client awareness about the sustainability, durability, and cost implications of their choices. This focus on awareness is a powerful driver for promoting sustainable design. i29 expresses aspirations to expand into architectural practice, combining their existing interior design expertise with a broader architectural vision to create places with strong identities. They anticipate upcoming large-scale projects, including hotels, spas, and sustainable homes, indicating their readiness for new challenges and collaborations with international partners. #InteriorDesign #ArchitectureProjects #AwardWinningDesigns #SustainableDesign #ClientCollaboration #DesignProcess #FutureProofDesign #DutchDesign

This article features an interview with Mary Graham and Nicole Salvesen, co-founders of the interior design firm Salvesen Graham, renowned for their classic-meets-contemporary aesthetic. The discussion centers around the launch of their debut book, ‘A New English Style: Timeless Interiors by Salvesen Graham,’ offering insights into their design philosophy, sources of inspiration, and fundamental style principles. The designers reflect on the book's creation process, noting that it prompted a deeper consideration of their client work, their evolution as a practice, and their aspirations for growth. They emphasize that English style is inherently dynamic, characterized by ongoing change and the layering of new elements onto existing structures. The process also allowed them to revisit earlier projects, confirming the enduring quality of their initial designs even after a decade. Addressing the balance between English style's rich legacy and contemporary relevance, Salvesen and Graham explain that they always begin by examining the building itself. This approach helps identify traditional elements to be preserved, restored, and celebrated, guiding the overall design direction. They stress that homes should be vibrant and lived-in, not static museums. To inject modernity, particularly in traditional settings, they prioritize personal belongings such as artwork, books, and object collections. They highlight the impact of combining a formal drawing room with a striking piece of contemporary art as a central feature. Regarding the influence of location and setting, the designers assert that the essence of English style is not geographically confined. It can be successfully applied globally, adapting its unique character to each new environment. They liken this adaptability to how each project differs based on individual client preferences. The core of their approach lies in the 'spirit of decorating,' which encompasses layering, incorporating antiques, and prioritizing comfort, rather than being dictated by a specific setting. Layering is a fundamental aspect of their style, and they advise confidence in its execution, suggesting that more layering often leads to better results. They advocate for a mix of patterns and plains, alongside a variety of textures, to achieve depth in a room. For instance, the light-absorbing quality of thick cotton velvet can effectively contrast with a light-reflecting chintz. They clarify that layering extends beyond fabrics to include all elements of a room: flooring, lighting, art, books, and the tones and finishes of paintwork. The aim is a considered, not necessarily fussy, aesthetic. The designers emphasize the critical role of antiques in grounding a room and imparting authenticity, advocating for pieces with clean lines and excellent proportions, whether a 1970s glass lamp or a Georgian center table paired with a modern pendant light. They advise a gradual approach to incorporating antiques, adding pieces over time until a personal balance is achieved. Their approach to color involves strategic splashes in unexpected places within traditional spaces, such as inside a larder cupboard or at the end of a corridor. They acknowledge a contemporary conservatism regarding color in homes, contrasting it with historical periods that embraced more vibrant palettes. Often, they derive color inspiration from a favorite patterned fabric, extracting various hues and applying them with differing intensities to establish a room's identity. The designers confess to occasionally bending conventional design rules in their own homes, particularly regarding pragmatic considerations like heating requirements, prioritizing aesthetics over strict guidelines. They also take a relaxed stance on rules concerning wall light height or furniture spacing, believing that comfort and intuition are paramount. Living with their own interiors has reinforced the importance of quality design and craftsmanship. They note that well-made, classic pieces provide a stable foundation around which styles can evolve, allowing accessories, artwork, and furniture coverings to change while the room's essential structure remains. This concept of 'getting the bones right' applies to architectural details, room layouts, and investment pieces. They draw a parallel to fashion, where a timeless core allows for subsequent embellishment. The concept of 'Future Heritage' means creating interiors that honor and draw inspiration from the past while integrating modern aesthetics, technologies, and lifestyles. Their designs aim to bridge historical elements with contemporary innovations, yielding interiors that are both timeless and forward-looking. Ultimately, they hope their book offers readers a versatile, approachable, and accessible guide, encouraging them to celebrate heritage without being constrained by tradition, and to confidently infuse their homes with personal expression. #InteriorDesign #SalvesenGraham #EnglishStyle #FutureHeritage #TimelessInteriors #DesignInspiration #HomeDecor #Layering #Antiques