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Floral tribute: Lexus Design Pavillion
For the 2014 Melbourne Cup Carnival at Flemington Racecourse, Mim Design collaborated with The Big Group and Design Depot to create the Lexus Design Pavilion, a luxurious space within The Birdcage. The design concept drew inspiration from the event's iconic roses, the fashion, champagne, and particularly the new Lexus NX car, integrating its sleek lines and angular forms into patterns and fabrics throughout the marquee. The pavilion aimed to provide a sought-after setting for guests to enjoy the carnival atmosphere.
The entrance to the marquee featured the Lexus NX car prominently, flanked by a media wall and mounted stacks of branches and roses, signaling the involvement of sustainable designer Joost Bakker. The ground floor housed a versatile brass bar, which served as a DJ booth and champagne station, alongside a hatch offering gourmet burgers by chef Neil Perry. Artist Chris Watterson applied an ombre effect to the marquee walls, adding depth and softness, while custom-designed banquette seating provided comfort and vibrant color with its fragmented patterns.
The multi-story pavilion encouraged guests to move upwards, with stairs leading to the first floor. Miriam Fanning, principal of Mim Design, highlighted the intended 'wow' factor upon reaching the upper level. This floor served as the glamorous centerpiece, featuring a forty-eight-seat Attica pop-up restaurant. The restaurant was dramatically adorned with an organic canopy installation by Joost Bakker, consisting of a steel grid from which hundreds of freshly coppiced smoke bush branches were suspended with galvanized wire. Hundreds of repurposed light globes, saved from Bakker's previous retrofits, were also suspended and transformed into miniature vases for rose bulbs, filled daily with fresh water and between five thousand to six thousand roses.
The pavilion's rooftop deck, designed by celebrity landscape designer Jamie Durie, offered views of the racecourse and a vertical herb garden, providing a sunny spot for attendees. The project faced specific challenges inherent to temporary structures, such as the absence of built structural walls, requiring self-supporting designs. Lead times were also a constraint, with builders only gaining access four to six weeks before race day, which complicated furniture scheduling. Despite these hurdles, the design team embraced the opportunity to contribute to the internationally recognized Melbourne Cup Carnival, emphasizing the celebratory aspect of the event.
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